Dec 27 2012
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Phoenix Underground Articles

McDowell Mountain Music Festival Brings The Roots and The Shins to Downtown Phoenix

An exciting event has raised Phoenix Underground from the ashes to report with much enthusiasm that the premier Arizona music festival~The McDowell Mountain Music Festival of Arizona~ is coming to central Phoenix. It will be a three-day musical festival taking place at Margaret Hance Park between March 22nd and March 24th. This has been an event that has been yearned for by this blog and many other cultural outlets who want to see premiere events in central Phoenix~where they belong.

The McDowell Mountain Music Festival’s move to Hance Park allows for a more populist event that reaches out to all residents of the valley to have equal access and travel time. In the meantime, it becomes an opportunity for Phoenix to shine as it hosts music lovers from around the country to enjoy the burgeoning downtown area.

The line up for the festival is outstanding and is far less esoteric then MMMF’s past festivals. It includes The Shins, Edward Sharpe and the Magnetic Zeros, Les Claypool, Dr. Dog and the headliner of headliners will be The Roots that will be the top of the line on Saturday night. This event will be a locus of Phoenix pride that will allow local artists, musicians, deejays, and businesses to be able to step up their game and strut their stuff. It will be in the best interest of every town in the valley from Buckeye to Queen Creek to show off an Arizona music festival that will kick off next season’s music festival, even before Coachella starts. It will be going down at a time when Phoenix will have beautiful weather and at a time of renewed interest in downtown Phoenix life.

Another highlight of the event is Margaret Hance Park itself, which has been the subject of oft suggest improvements. However, there is nothing wrong with the park itself, it only needs events like the MMMF to give people an opportunity to appreciate it. In fact, the park has a very scenic atmosphere that has a beautifully lit underbridge that the lightrail passes over. The Burton Barr Library sits on the Northeast corner of the park and is in comfortable walking distance from the Evans-Churchill neighborhood where FilmBar, the Fair Trade Cafe, Portlands, Jobot, the Angel Trumpet Ale House, and a host of other cafes, shops, and restaurants that are opening on a regular basis. Plus, the park is only a short lightrail trip from cafes, pubs, and restaurants from Camelback all the way down to Jefferson Street.

The McDowell Mountain Music Festival is in its 10th anniversary in 2013. It is the brain child of John Largay who is the owner of Wespac Construction. It is a non-profit event that emphasizes “Charity, Culture, and Community“. McDowell Mountain Music Festival was rooted in the very underrated venue called Compound Grill that was located in the northeast of Phoenix, inside the corner of the 101 and Scottsdale Road. Unfortunately, the Compound Grill closed this year. However, the announcement of Hance Park as the location of the festival breathes new life into the MMMF.

With the relocation of the festival in central downtown and an outstanding line up, McDowell Mountain is posed to be one of the premiere musical festivals that will kickoff the music scene in 2013. The Crescent Ballroom will be supporting the event with afterhours featuring Orgone and Deertick to cap Friday and Saturday nights of the festival. John Largay and the MMMF deserve a salute for bringing the festival to the downtown where hopefully it will remain. (Now, if we can only convince the Phoenix Film Society to bring the Phoenix Festival downtown, the downtown may be even closer to making Phoenix a cornucopia of cultural celebration.)

Tickets will be going on sale on January 1st, 2013. A three-day pass is $120 and is more than worth it for the total experience of music and people, but daily tickets will range from $40-55 apiece.

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Apr 05 2012
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Films and Tunes, Phoenix Underground Presents Video

VINYL~A Phoenix Story

Introducing a documentary about the reemergence of vinyl through the eyes of local Phoenix. According to Nielsen company, the sale of vinyl has been rising over the past five years. There has been a decidedly real and measurable interest in Vinyl for many reasons. The documentary features T.J. Jordan, owner of Revolver Records, Tim Stamper of Tracks in Wax, Dario Miranda, the manager of Stinkweeds, Dan Mazza, owner of Arizona Hi-Fi, and Alex Vonotovich, known to his fans as Djentrification. VINYL examines the reasons behind the explosive sales of Vinyl over the last five years. It also looks at the story of the technology and how music companies have foisted an inferior product upon the music consumer. It celebrates local heroes like Don and Dennis Chiesa who were the owners of Tracks in Wax. While CD and MP3 was luring the consumer, Don and Dennis were continuing to push the quality of vinyl, even though vinyl stores were closing down. As T.J. Jordan said, “If it wasn’t for records stores like Tracks in Wax or Eastside Records [which is now Ghost of Eastside after the original went out of business.], I probably wouldn’t have a record store now.”

“You collect Vinyl, you trade compact discs, and you delete MP3s.”

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Mar 27 2012
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Films and Tunes, Phoenix Underground Articles

Searching for the Art of Listening to Music in PHX Record Stores

Over the past few weeks, I have been working on a documentary for Phoenix Underground about record stores in Downtown Phoenix. Phoenix Underground interviewed with owners and employees of wonderful local shops that sell vinyl and sound systems. I also interviewed a local DJ named Alex Votichenko who performs with vinyl under the moniker-Djentrification. PHX Underground visited Revolver Records, Tracks in Wax, and Stinkweeds, which is owned by Kimber Lanning of Local First Arizona. Normally when I venture into these projects, I only expect to collect a few passing thoughts by the business owners and their patrons.  However, this time I was drawn into some very stark realities about our social and cultural behavior. As I was working on Vinyl, I found myself frustrated by how easily the consumer is drawn into poor buying decisions and how music companies try to enforce the buying public into those decisions. As I was working on the documentary, I was interested in exploring the resurgence of vinyl records over the last couple years. I wanted to find out if it was just something fashionable, if not a reaction to the “curse of the white cord” that slithers from the ears of most pedestrians and public transit commuters. I considered my auditory intelligence score higher than average. However, I found that I was as much of a “Manchurian Candidate” that was victim to the re-education campaign that music companies’ and digital distributors’ pogroms subjected us to buy into MP3s and MPEG-4s as any other consumer of music.

It is a fact: Vinyl records are superior to any recorded medium out there. As, TJ Jordan, the owner of Revolver Records, said in his interview, “It is over a 100 years old and no other medium has stood that test of time.” Sales of vinyl have reflected this reality. According to the Nielsen Company that measures audiences and sales of media, vinyl sales have been going up since 2006. More vinyl has been sold than any other year since before 1993. There are many reason for that, but the primary rationale is that Vinyl is a superior product. In the interview with Dan Mazza who owns Arizona Hi-Fi, “There is no question that records sound better than CD because vinyl records sound waves that go beyond our hearing up to 40,000 Hz, whereas CDs cut off at 20,000.” Although, our ears may not be capable of hearing that high, our bodies still experience it. Mazza further emphasized that MP3s are even worse.

“If you look at a digital file, its pattern is jagged, whereas a record moves in smooth curve, which is where the warmth comes from,” said T.J. Jordan, “A CD is a compressed version of a record and an MP3 is a compressed version of a CD.” Imagine all of the sounds of a forest with the layers of wind rustling through the pine trees, the scurrying of animals, and the whistling of birds…THIS is the vinyl experience. It’s as close to the original recording of the reel to reel recording that you will experience. The distances between the sounds and the layers that provides a more three-dimensional auditory experience of standing in a forest is squashed into a plastic bubble with digital downloads. Compact Discs remove the rustling of the wind and MP3s remove the needles and the pine cones, while leaving only the trunk and a branch with two birds whistling.

It raises the question as a listener of music: Why do we listen to music? Do we listen to it as background noise, as stimulation when we go for a walk, or are we trying to experience the music exactly as the artist intended for it to be experienced. All of the mixing and engineering that went into Dark Side of the Moon is lost on an MP3. It’s like looking at desaturated version of the Sistine Chapel that’s been pixellated to boot. Furthermore a sense of community is lost with MP3s and I-Pods. Dan Mazza notes that, “When I was in high school and college, we would pull out ten albums and listen to them all night with a group of people, while you’re drinking beer.” What is wonderful about the album is that it can be a collective experience, unfortunately it’s beauty and depth has been traded for portability and simplicity that extends to more than just music. In the interview with Dario Miranda who manages Stinkweeds, he put it succinctly, “The things you love should not be convenient.” It is a frustrating reality to those of us who threw out our albums or gave our parent’s collections away. Then, we went out and spent untold dollars to replace them with inferior products. How can anyone be shocked by anyone downloading music illegally, when downloads have absolutely no residual value? On the other hand, you can sell a record. Fortunately, as Tim Stamper of Tracks in Wax said, “It’s been indy bands that have been pushing fresh presses of new albums. Records are now coming with CDs and downloads.” This has allowed music lovers to have the best of all worlds. They can listen to their music on a run. Listen to their CDs in their car. Then, pull out their vinyl at home and listen to it with friends.

Stay tuned for Vinyl that will be published soon here on Phoenix Underground. In the meantime, be sure to visit Revolver, Stinkweeds, Tracks in Wax, and Arizona Hi-Fi. Arizona Hi-Fi will disabuse you of everything you believed about sound. Go into Arizona Hi-FI and ask Dan to sit you on the couch and you will get some audio psycho-therapy. Check out Djentrification who performs regularly at Film Bar and The Crescent Ballroom.

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Mar 07 2012
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Films and Tunes, Phoenix Underground Articles

Why is the Phoenix Film Festival Not Downtown?

One of the cultural annual highlights in Arizona for Phoenix cinéastes that are hungering for off the track movies is coming on March 29th at Scottsdale 101. The Phoenix Film Festival will span from March 29th to April 4th and will feature an eclectic array of films that will see theatres throughout 2012. Tickets range from $12 a screening to a General Pass to the entire festival for $300 that would be less costly than paying for individual screenings. There will be more than its share of seminars and events that will feature both directors and actors for audiences to participate. There is also educational opportunities for middle schools and high schools to bring their relevant classes to learn about the nuts and bolts of filmmaking. Phoenix Underground contacted the festival director Jason Carney and asked, what are some highlights of this festival that are different from last year? ”This year there are a few new additions. Our family event, Kids’ Day on Saturday has expanded five hours and will run from 9am to 2pm. In addition at the Saturday night party we’ve integrated more performing groups like Scorpius Dance and Provocatease.” Plus, if you are an avid fan of science fiction and horror, the festival will be partnering up with the International Horror and Sci-Fi Film Festival, which will screen films from all levels of production.  Mr. Carney said,”Robot and Frank will be screened on our opening night and The Intouchables will be screened as our Sunday night film.” This year Carney is hoping with a great film lineup and growing exposure that the festival will surpass the 22,000 total attendance mark this year.

Harkins Theatres has been a strong supporter of Phoenix Film Festival for nine years. Harkins deserves to be lauded for its support and hospitality of the event. Harkins Theatres got started by Red Harkins when he was 18 years old in 1931 in Tempe which still stands as The Valley Art. When asked if there are any intentions to possibly move the event downtown, Carney said, “We are very happy with Harkins as our theatre partner and they don’t currently have a theatre downtown. A move downtown would make it difficult to continue that partnership. We have been happily working with them and the Scottsdale 101 shopping center for nine years and they’ve both been helpful in fostering the growth of the event.” This makes total sense for the Phoenix Film Festival to conduct the event at Scottsdale 101. It is the interest of the festival and its participants to have a venue that works for everyone. However, one of the problems with the location is that it’s tucked away in the far corner of Phoenix like a grandmother trying to hide a family heirloom from her grandchildren, so it does not get broken. Another problem with the Scottsdale 101 shopping center is that although it is still located in Phoenix proper, it promotes the perception the film festival is a Scottsdale event, not a Phoenix event. Even Harkins Camelview 5 theatre one of the few if only theatre to feature independent and foreigns film is located at Fashion Square Mall which is travel-prohibitive for many residents in the valley. The Phoenix Film Festival should be a community pride event that is thankfully hosted by an Arizona owned theatre chain. But, it should be accessible by the entire Valley. Scottsdale’s shadows looms over the event, and for or better or worse, Scottsdale has an aura of indifference perceived by other towns in the valley.

The only major theatre in the downtown area is AMC Theatres, which is based out of Kansas City, Missouri, located on 3rd Street at the Arizona Center. It is not an Arizona company and their theatres are not locally owned franchises. It makes more financial sense for Phoenix Film Festival to continue partnering with Harkins because it is an Arizona company. As interest in the event grows, there are many venues in a more central area in the downtown area that can host screenings for the Phoenix Film Festival. As attendance surpasses 22,000, it is going to be essential to find additional facilities to screen films. The Phoenix Art Museum has a theatre that can support screenings, Film Bar has a unique venue, which is a ”brew and view” that can support the festival. The Orpheum would be another wonderful venue to facilitate an amazing experience for film screenings. Even Monorchid on Roosevelt Row and the Civic Space Park by ASU’s downtown campus has a proven ability to screen films in areas that are pedestrian friendly with accessible public transportation. No Festival Required has screened films successfully at both of these facilities. The proper technical elements could be installed to provide for the best visual and audio experience for festival attendees. In addition to this, there are local restaurants, bars, and cafes that festival goers can go to along the light rail. If Phoenix is going to showcase the restaurants in the city, it should be Pizzeria Bianco at Heritage Square, not Buffalo Wild Wings at Scottsdale 101.

It’s wonderful that we have an Arizona company like Harkins supporting the festival, but it would behoove Phoenix Film Festival organizers to bring screenings to the Downtown. This does not necessarily mean stop using Scottsdale 101 as a host for the event. If only a smattering of films from the festival were scheduled downtown at reasonable times during the event, it would allow for more visitors downtown. Scottsdale 101 is not a pedestrian friendly area that appeals to the average festival goer. The only exception would be The Compound Grill, which is a rare establishment in that shopping center. Otherwise, festival fans can pass the time browsing at the Sports Authority and maybe look at the blackened windows of the empty Borders Bookstore. At the same time, the City of Phoenix needs to take the initiative to support Phoenix Film Festivals presence in the downtown area, especially in light of the Super Bowl coming in 2015. Phoenix Film Festival will provide good test runs for the city to host such a large event. The model organization for organizing the film festival in the downtown area would be The Salt Lake Film Society. They are in the state that hosts Sundance Film Festival that allows for screenings outside of Park City, Utah where the festival takes place. At the same time, The Salt Lake Film Society does a great job balancing films between theatres in Salt Lake. It would be well in the interest of The Phoenix Film Society to look to their model to organize more films between theatres and alternative venues. Overall, it’s about making sure that filmmakers’ work is seen by many people as possible, while filling seats in theatres and getting more people to the Phoenix Film Festival.

Fortunately, if you are trying to get to the event, there are transportation options other than a car. Valley Metro does have several options to get to Scottsdale 101. If you are coming from Tempe, the best route is the 72 Line that will take you straight north from Tempe on Scottsdale Road. If you are coming from Downtown Phoenix or the West Valley, the best option is to take the light rail to the Tempe Transit Center and catch the 72 Line. There are other busing options from the West Valley like the 685 Line from the West Valley that will take you to the Desert Sky Transit Center, where you can catch the 41 Line that will take you to Scottsdale to catch the 72 Line. But, these options from the West Valley will take up to two to three hours to reach Scottsdale 101.

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Feb 27 2012
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Films and Tunes, Phoenix Underground Articles, Phoenix Underground Presents Video

Smeeks Hosts Its 3rd Annual Caramelpalooza on March 2nd

A wonderful plaza is located on the Northwest corner of Central and Camelback that includes shops like Arizona Hi-Fi, Cowtown, Frances, Stinkweeds, and Smeeks. It is a candy shop that opened two and a half years ago and represents everything positive about local businesses. You may not have heard of Smeeks, but you will be surprised how often you have driven by it. The owner is Georgeanne Bryant and is Managed by Brendan McCaskey. He took some time with Phoenix Underground to talk about its history and CARAMELPALOOZA that it conducts with Chow Bella featuring caramel from local chefs. Caramelpalooza is this Friday, which happens to fall on first Friday of March, and starts at 7PM. It is located on the lightrail, so if you are coming from out east it will drop you off across from Smeeks at Central and Camelback. Stinkweeks, another local business that sells music, will have live music at the event. The food truck Short Leash Hot Dogs will be there to serve food as well. It will provide up to twenty chefs providing different varieties of Caramel. Come to the event on your way down to First Friday or after. It is a unique event that stands with many of the other great events like the Zombie Walk, Strong Beer Festival, Phoenix Film Festival, and McDowell Mountain Music Festival. So be sure you come by and experience the caramel. This is a wonderful experience for all ages and interests. When you are there you will have a chance to visit many of the other great shops alongside Smeeks that makes Phoenix a wonderful experience when we discover them for the first time.

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Feb 20 2012
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Films and Tunes

Why Phoenix Needs to Rock the Music Festival

There are a series of great festivals that have been going on over the past month. This has ranged from Arizona Best Fest, to the Strong Beer Festival, to the Phoenix Film Festival coming up in March. What is missing in the middle of those is a music festival that can bring the same type of draw of people from inside and outside of the state that many other popular festivals do. There is no shortage of chatter out there grieving over the inability to get tickets or a ride to the latest music festival bash. There are many states that host music festivals throughout their cities in Indio, California with Coachella, there is Sasquatch in George, Washington, Wakarusa in Ozark, Arkansas, the Hangout Music Fest in Gulf Shores, Alabama, Bonaroo in Manchester, Tennessee, and even Louisville, Kentucky has a festival coming up this summer The Forecastle Music Fest. The savvy music goer will recognize that many of the same bands are performing at many of these festivals because they are along the way of their tours. In April, music fans will recognize that Arizona venues from Tuscon to Phoenix will have a busy month, because many bands are going to hit Arizona while they are performing at Coachella.

Then we have a variety of music festivals that are conducted from Flagstaff to Tuscon, which often feature many folk bands. Then, there are the music festivals of lore that are now defunct like the Tempe Music Festival that took place at Tempe Town Lake that had some interesting line-ups in the past. Also, the Sedona Jazz on the Rocks event that canceled the event in 2009 and is in limbo at this point. Some might argue that it was the Sound Strike that hurt these festivals, encouraging artists to boycott Arizona due to SB 1070, but there is no real evidence that the boycott has had any real impact on performers coming to Arizona. Venues are still booking premiere artists throughout the state and they are selling out. The primary problem is that towns like Sedona and even Tempe do not have the locales to facilitate an event on par with Coachella or Bonaroo. The only saving grace and the highlight fest in Arizona is the The McDowell Mountain Music Festival, which is organized by John Largay who is the owner of The Compound Grill. And, there is even a very popular country music festival that takes place in Florence, Arizona that has a great draw and is very popular called Country Thunder USA, but it is event that operates in tandem with an event of the same name in Wisconsin. So, it is not a musical event that is unique to Arizona.

The problem with most music festivals are the lack of amenities. In order to create an event that has “Road Trip Appeal” to bring people from out of state is hotels, restaurants, parking areas, camp grounds, etc to be able to host festival goers from around the country. Phoenix is replete with all of the resources and hospitality that any city around the country, particularly in the Sunbelt can offer. Phoenix also has a unique window during the year to be able to host a comfortable experience, unlike other states with inclement weather.  The winter time in Phoenix provides an opportunity to launch the music festival season before manys start in March, April, and throughout the summer. It can produce an economic impact that many other Arizona and Phoenix touchstones will be able to benefit and cross promote with. When it comes to Superbowl that will be coming to Phoenix in 2015, the economic impact comes every 7 or eight years. But a music festival has an annual economic impact that has a very real and measurable interest for tourism and businesses in the area. The economic impact from the Superbowl in 2008 was about $500 million dollars for one day. There are not many studies on economic impacts of festivals, except one  study conducted by Ontario Trillium Foundation, the Ontario Arts Council and the Ontario Cultural Attractions Fund in April, 2003. The expenditures ranged from $75,000 to $300,000 depending on the scale of the events in Ontario. However, the total GDP impact of a total of 97 festivals was $78 million dollars and brought in $31 million dollars in tax revenues in that city. Needless to say that the larger the event was, then the larger the economic impact.

Unfortunately, the City of Phoenix tends to be uncomfortable with cooperating with these events due to public safety or the potential property damage it causes. But, these fears can be allayed with the right education and public service outreach. Phoenix is ripe for a phenomenal music festival with strong supporters like Stateside Presents. It would be able to conduct a respectable event with a strong lineup that can take place in any number of locations in the Phoenix area, whether it is Steele Indian Park, Margaret Hance Park, or Piestewa Peak Park to set up stages and booths to facilitate a phenomenal musical experience.

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Feb 10 2012
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Films and Tunes, Phoenix Underground Articles

Quadrophenia in PHX: Urban Transportation After The Great Reset

In 1979,  Quadrophenia, based on the Who’s rock opera album, was the story of a clash of wills between the Mods and the Rockers. A machine that was featured prominently in the film was the main character’s scooter that was a Lambretta LI-50. It was souped up with headlights and prepared for cultural battle with the rockers. Quadrophenia renewed the scooter as an icon and even thirty years later, Vespa, Italian for ’wasp’, retailed a Quadrophenia inspired scooter with a fur seat to boot. Needless to say, sales of scooter spiked after the release of the film. Scooters have always been a popular icon in European films and on its streets since the 1940s. However, Europe is more ensconced in an urban culture emphasizing dense populations that lends itself to the use of scooters. The same is true for countries thoughout Asia, where the scooters is an affordable motor vehicle that can be used for reasonable transportation. But, there is a new growing interest in the usage of scooters in American urban areas and in Phoenix in particular. One only has to walk around the downtown area of Phoenix for a few blocks before they see a scooter parked on the sidewalk or zipping south on 7th Street. This might seem like another facet of the urban Hipster lifestyle along with PBR and Indian Spirit cigarettes, while listening to The Decemberists on their I-Pod and carrying a copy of Infinite Jest. But, this is not the case at all, the scooter is a practical choice for a college student or a white-collar professional who lives close to work in The Valley.

Now that we are in the throes of “The Great Reset” and decreased lifestyles, consumers are searching for more efficient and cost-effective lifestyles that gives them a fresh sense of identity at the same time. Transportation is a major element of that choice. People are looking back on Hummer’s and SUV’s with a sense of shame and disappointment now that we are looking at increased gas costs and decreased supplies. The conversation is now turning to Walking Indexes, Bicycle Paths, and expanded public transportation. There is clearly an increase in the usage of scooters in Phoenix, because unlike Portland or Chicago, our climate is ideal for a scooter lifestyle. You can keep it parked outside without worrying as much about weather. But, it’s not unique to Phoenix either, nationwide there has been a dramatic increase in the sales of scooters over the last year. Among two-wheelers, scooters had a 50% increase in sales last year that was more than any other motorcycle according the Motorcyle Industry Council.  Even Petersen Automotive Museum has an exhibition on the scooter in Los Angeles. It fits perfectly within any urban setting with reasonable usage. They are ideal for students and urbanites who have a small distance between their work, school, grocery store, and home. But, the ulimate reason to use a scooter is about saving money. There simply is no comparison between the scooter and an automobile. Depending on the product that you buy, uou can get between 75 to a 100 miles per gallon on a Honda scooter. There is even a growing supply of hybrid or pure electric scooters like the Bravo Evt that requires no gasoline, you plug it into an AC/DC outlet to charge it overnight and it’s ready to go. What is also nice about this EVT is that their motor runs below 50 cubic centimeters, so you don’t require a motorcyle license. However, any scooter that runs over that you will need a motorcycle license to operate it.

Beside a Harley Davidson culture, it may seem like a scooter is not the most macho vehicle to be saddling. We are not talking about going on some Easy Rider trek from Tuscon to Flagstaff. You wouldn’t, or shouldn’t, use a scooter to travel beyond a ten to fifteen mile radius as you could with a motorcycle. At the same time, a motorcycle is not ideal for an urban, or suburban, environment in that regard. A scooter not a “crotch rocket” that you use to burn sound waves down a thoroughfare on Central Ave. The scooter is not trying to be macho, it’s about being smart. It’s a cost-effective vehicle to be able to conduct day to day routines within a reasonable schedule. In short, you use your Honda, Vespa or EVT to save money, but have the mobility beyond what a bicycle or public transportation can get you. Plus, you do not have the downtown parking issues of an automobile. But, there are some caviats that the interested must be aware of with any machine. You have to be conscious of your environment when riding it and operate it with a clear head. Furthermore, this is not to say that commuters should stop driving cars, the scooter is additional option that can go along with the automobile, the bicycle, and public transportation when those options are not practical or affordable.

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